[Modula Transformation bag]

Future Travel project sponsored by Samsonite 2008

Project Description

Keywords

*personal identity, emotional security, Interactive, foldable,modular, Transformation,tactile,hybride *

Research Question Do emotional comfort designs give people pleasure during their travel?

Secondary question: Does having an awareness of personal identity give people (e.g. travelers in an airport) a sense of emotional security?

Consumers crave "personal meaning" in products and services. To innovate, new methods are being developed to help designers understand the emotions that drive consumer decisions (Formosa, D) “Fashion is an inherent feature of human sociality, it is a means of securing a social identity.” (Finkelstein, 1997) http://www.lib.latrobe.edu.au/AHR/archive/Issue-March-1997/finkelstein.html Joanne Finkelstein argues that fashion does not give people a personal identity even though that is what it claims to do. It just makes them part of a group. All the time people are forced to be part of a group, at work, in school, in society, and yet the one thing that everyone wants is to have some sense of individuality. Without that sense of individuality there can be no emotional security. This growing awareness of that fact is why "Emotion" and "personal meaning" are finding their way into corporate strategic briefs, in places where words like gigabytes and baud rate used to reside. Even new descriptions of great design -- "easy," "accessible," "affordable," "empowering" and "personal" -- reflect on the person rather than the object.

Intended Outcome

This bag offers comfort to people and gives them an escape from their mundane everyday life based on organic shape and fractal structure of nature. Each pices of textiles is personalized to meet the needs of the customer and easy to fold and transform according to the their feeling and occasions. and Customers can make their own bag themselves.