Neda Niaraki

FAST FOOD FASHION

Biography

Neda Niaraki is a textile and graphic designer from the United States. At Central Saint Martins, she has acquired substantial experience in the fundamentals of smart textiles and fashion design.

Prior to attending CSM, Neda was a Senior Art Director at Tiffany & Co. where she was responsible for art directing and styling a high volume of photographs for the company?s award-winning catalogues. From 2002-2004, Neda worked for Ink & Company in New York, managing several key assignments and client relationships. At Ink & Company, she was responsible for a diversity of challenging projects, including art directing and producing New York Fashion Week and Mercedes Benz Shows Los Angeles as well as creating packaging for Tocca's Bath & Body line.

Neda received her BA degree in Communications Design from Syracuse University. She is experienced in computer graphics, textile design, illustration, fashion, and photography.

Final Project

I've created a fashion line, made from recyclable Tyvek that challenges popular culture's addiction to fashion and urges consumers to rethink their fashion over-consumption. The clothes are made out of soft structure Tyvek. My garments can be worn up to 12 times before deteriorating. Tyvek can be recycled up to 4-5 times before physical properties are substantially affected.

Research Question

Can Tyvek clothing remedy fashion over-consumption?

Rationale & Context

My idea is reminiscent to the paper dresses of the 1960's, garments that could be worn once or twice. My garments will be one-size-fits-all and accessible to anyone. Standardization lets consumers know exactly what they're buying into.

Huge increases in consumer spending on fashion have evidently come at the expense of the environment. British women own £7.3bn worth of clothes that they don't wear. On average, every woman in the UK has 14 items worth a total of £305 that have not been worn in the last year. My line of clothing will satisfy the urge of wanting to buy into current trends. The clothes are disposable and recyclable; therefore saving you the space and energy required taking care of the garment.

My hope is that FFF will provide a widely accepted remedy to fashion over-consumption. We must accept that fashion will continue to change and that consumers will always want to buy into new trends. FFF embraces these facts but gives consumers the choice to satisfy their incessant desire for fashion indulgence with more sustainable and environmentally-responsible products.

Imagine if Tyvek garments could be seen as the ultimate decadence, in which a garment is worn only a few times and then thrown away (recycled). My aim is to provide instant fast-food fashion, but no guilt!

Publications

WGSN Materials/ Generation now- www.wgsn.com

Textile Forum magazine March 2007

Images

Contact

online portfolio: http://nedaniaraki.typepad.com/portfolio/ email: niarakineda@hotmail.com